[ˈmaˈzaːvɑ] adjective. Origin: Malagasy (indigenous language of Madagascar)

Clean data, clear insights, and continuous optimization—built to scale.

a proudly independent data consultancy building infrastructure and tools that actually work. From strategy through engineering to adoption.

No vendor worship. No dashboard decoration.

Get the most out of your data with capabilities that drive real decisions.

*No-cost, no obligation. No, really.

Full-Service Data Consulting Without the Consultant BS

We're built for organizations tired of the analytics circus.

You know the show: Million-dollar tech stacks generating zero-dollar insights. 

Attribution models that explain everything except reality. Dashboards that track every click but miss every opportunity. Data teams drowning in requests while executives fly blind.

We fix all of it.

From foundational strategy through technical implementation to organizational adoption. We build measurement frameworks that connect data to decisions. We engineer modern data infrastructure that's maintainable, not just modern. We create analytics that humans actually understand, and design privacy-first systems that respect users and regulations. And most importantly, we teach your teams to own it all when we leave.

We believe good data work builds capabilities that last, enables insights that drive action, and powers systems that make your organization genuinely smarter. 

That's what we do. That's all we do.

And we're very, very good at it.

We build data systems that actually work for actual humans.

  • Strategy isn't picking tools—it's connecting data to decisions. We build measurement frameworks and governance that your team will actually follow.

  • Yes, we build on Snowflake/BigQuery/Databricks. Yes, we transform with dbt. But tools don't solve problems—thinking does. We build maintainable systems, not résumé-driven architecture.

  • Bridge the gap between raw data and useful insights. Data models that business users understand. Metrics that mean the same thing everywhere.

  • Every implementation respects user privacy and regulations. Because compliance isn't optional and privacy isn't just ethics—it's better data.

  • We embed, we build, we teach, we document, we leave. Success is when you forget we were there.

What we don’t do.

  • 🚫 We Don't Inflate Numbers

    If you need someone to reverse-engineer insights to match your investor deck, we're out. We don't make bad campaigns look good or massage attribution to justify budgets.

  • 🚫 We Don't Build Vanity Dashboards

    Want something pretty for the all-hands that obscures more than it reveals? There's an agency for that. We build tools for decisions, not decoration.

  • 🚫 We Don't Do Buzzword Bingo

    We won't pitch you "AI-powered predictive quantum analytics." We won't complicate simple problems to justify our existence. Complexity is lazy. Clarity is hard.

  • 🚫 We Don't Enable Surveillance

    Tracking users into oblivion is creepy. We believe in privacy-first measurement that respects humans. If your business model requires violating privacy, we're not your consultants.

  • 🚫 We Don't Create Dependency

    Our goal is to eliminate ourselves. If you want consultants who create job security through confusion, pick someone else. We teach. We document. We leave.

  • 🚫 We Don't Compromise on Ethics

    We don't work with surveillance tech, predatory businesses, or anyone who thinks "disruption" excuses exploitation. We're queer-led, POC-led, pro-human, and that's not negotiable.

Drop us a line and let’s see how we can help!

No sales team. No automated demos. No follow-up sequences. Just send us a note about what's broken with your data, and we'll reply with either a helpful answer or an honest admission that we can't help. Most responses within 24 hours. All responses from actual humans who understand data.